Opportunity: Solving Lunchbox Challenges and Nutrient Deficiencies
Parents face a daily struggle to pack nutritious and appealing lunchbox options for their children. Traditional milk products are often messy, inconvenient, and spoil quickly, leading to frustration for parents and uneaten lunches for kids. This repetitive and uninspiring selection can leave children bored and dissatisfied with their meals.
Compounding these issues, there is a growing concern over nutrient deficiencies among children, with increasing cases of iron deficiency, rickets, and low vitamin D levels over the last decade. Parents are in desperate need of food options that not only excite their children, but also ensure they receive essential vitamins and minerals for healthy growth and development.
Realising this complex situation, Dairy Consumer Foods set out on a mission to create a fun and engaging children’s yogurt category to satisfy both the parent and child alike.
Approach: Developing Yollies – A Fun and Nutritious Solution
Kerry Dairy Consumer Foods leveraged technology-driven creativity to develop Yollies, the world’s first yogurt on a stick. This innovative product was designed to address the challenges faced by parents and the dietary needs of children. By pioneering a unique dairy technology, Kerry created a thick yogurt that stays securely on a stick, making it both convenient and appealing.
Yollies are crafted with high-quality ingredients and feature fun character pods, transforming the daily lunchbox into an exciting experience. Key features of Yollies include:
- Made with yogurt and thickened to ensure it stays on the stick.
- Lasts up to 8 hours out of the fridge, making it perfect for lunchboxes.
- Free from artificial colours, flavours, and preservatives, ensuring a healthy choice for children.
- Enjoy two flavour options: Yollies Strawberry or Yollies Rasberry.
Yollies can be stored in the refrigerator or enjoyed frozen, providing versatility and ease for parents. This combination of nutrition and playful design ensures that Yollies not only meet dietary needs, but also bring joy to children’s daily meals.
Impact: Happy Parents, Healthier Kids
Yollies has reinvented children’s lunchboxes, quickly becoming a favourite among both kids and parents. The product addresses the need for a nutritious, fun, and convenient lunchbox addition, ensuring that children receive essential nutrients like calcium and vitamin D.
Parents appreciate the ease and appeal of Yollies, making lunch packing less stressful and more enjoyable. For example, a parent can confidently pack Yollies in their child’s lunchbox, knowing it will stay fresh and be eagerly consumed, thus providing essential nutrients and reducing lunchbox boredom.
Customer reviews from ASDA groceries highlight the product’s success:
- “Granddaughter loves these for her pudding” – Oct. 1, 2024
- “Kids favourite – don’t last long” – Oct. 24, 2023
What’s more, Yollies has achieved significant market impact, valued at £6 million in retail sales. The product has received numerous industry innovation awards, reflecting its unique approach and success. In fact, Dairy Consumer Foods discreetly decreased the amount of sugar in Yollies over the years to ensure children’s taste buds approval while meeting parents health expectations. Learn more about Yollies sweet transformation.
“Yollies is an innovative yogurt on a stick, specifically designed for children’s lunchboxes, making it a fun and engaging way for kids to enjoy the health benefits of yogurt,” says Anna Moore, Innovation Lead at Dairy Consumer Foods.
By addressing lunchbox boredom, packing difficulties, and nutrient deficiencies, Yollies has become a beloved and impactful addition to children’s diets. Dairy Consumer Foods has successfully combined innovation and nutrition, creating a product that resonates deeply with both children and their parents, ensuring they receive the dairy goodness they need in a fun and convenient way.