Dairy Consumer Foods has launched SMUG Dairy, a first-of-its-kind product line blending dairy and plant-based ingredients. This innovative range addresses the growing consumer demand for healthier, more sustainable food options. By reducing saturated fat and lowering the carbon footprint, SMUG Dairy combines the nutritional benefits of dairy with the environmental advantages of plant ingredients. In a health-conscious and eco-aware market, consumers no longer need to compromise between taste, health, and sustainability. SMUG Dairy is a category first “have it all” dairy that meets modern needs.
SMUG Dairy Product Range
The SMUG Dairy team left no stone unturned in developing products that meet both health and sustainability needs. Offering a new way to enjoy dairy while embracing plant-based nutrition, this new product range retains the rich flavour and creamy texture that consumers love, while offering significant nutritional advantages.
Blended Oat & Dairy Milk
The Blended Oat & Dairy Milk contains 30% less saturated fat than semi-skimmed milk, making it a healthier choice for families while maintaining the creamy texture of traditional milk.
Spreadable Blended Oat & Dairy Butter
The Spreadable Blended Oat & Dairy Butter delivers 40% less saturated fat and is enriched with essential vitamins and Omega-3, offering a nutritious yet indulgent alternative to standard butter.
Blended Oat & Dairy Cheddar
The Blended Oat & Dairy Cheddar provides the rich taste of extra mature cheddar but with lower saturated fat — perfect for those seeking healthier cheese options.
Each product is thoughtfully crafted to cater to consumers looking for healthier choices without compromising on taste.
Sustainability: A Core Focus
Kerry Dairy Consumer Foods places sustainability at the heart of SMUG Dairy. The range’s production process underwent rigorous life cycle assessments (LCAs) to measure and minimise its environmental impact. For instance, SMUG Dairy’s Spreadable Blended Oat & Dairy Butter achieves a 45% reduction in CO2e compared to traditional butter, while Spreadable Blended Oat & Dairy Butter saves 54% CO2e per kilogram. These reductions translate into carbon savings equivalent to hundreds of miles in train travel.
Furthermore, SMUG Dairy has partnered with HowGood to ensure its entire product line adheres to stringent sustainability standards. This collaboration helps reduce the brand’s carbon footprint and ensures that its packaging aligns with the principles of a circular economy. As consumers become more discerning about the environmental impact of their purchases, SMUG Dairy truly poses itself at the forefront of the sustainable dairy revolution, setting itself apart by delivering both taste and sustainability in equal measure.
Consumer Impact and Brand Appeal
Since the launch of the oat and dairy blended product range, SMUG Dairy has been embraced by health-conscious and environmentally minded consumers alike. The brand’s combination of reduced fat, essential nutrients, and environmental responsibility has made it a preferred choice in households seeking balance between indulgence and health.
“With this first-to-market category launch in the UK we are not only creating a new way for dairy-lovers to do dairy with a bold and exciting new brand, but also to create a dairy category that is fit for the future,” said Victoria Southern, Strategy, Marketing & Innovation Director Dairy Consumer Foods. “This is an exciting launch for Dairy Consumer Foods as we continue to deliver against our mission to reimagine dairy through innovation and sustainability to inspire a better future.”
The positive reception reflects the brand’s ability to meet the demands of today’s consumer. With more people prioritising both health and sustainability in their food choices, SMUG Dairy stands out as a modern, forward-thinking brand that caters to these evolving needs. Whether it’s the family looking for a nutritious milk alternative or an eco-conscious shopper focused on reducing their carbon footprint, SMUG Dairy’s range offers something for everyone.
Conclusion
SMUG Dairy represents Dairy Consumer Foods’ commitment to innovation, sustainability, and the evolving preferences of modern consumers. By blending dairy and plant-based ingredients, SMUG Dairy offers a revolutionary product line that satisfies health-conscious consumers without sacrificing taste or environmental goals. With a reduced carbon footprint and lower saturated fat, SMUG Dairy is paving the way for a new era in dairy innovation. To learn more about SMUG Dairy and Kerry’s ongoing innovations, click here.